Game Day 2026
Find Your Colors
Game day is a runway. Shop your school.
Game Day 2026 · In Stock
Game day. No waiting.
In stock and ready to ship.
These Game Day favorites are in stock and ship now, so you're dressed by kickoff, not after it. Quantities are limited.
20% off with code GAMEDAY
How pre-order works
Made in small batches. Made to be worn, not wasted.
We make each style from real pre-orders, so nothing ends up in a landfill. Most runs sell out before they reach the warehouse.
How pre-order works- 1Pre-order opens
- 2We place the order
- 3Production begins
- 4Shipment arrives
- 5It sells out
Holidays 2026 · Pre-Order
'Tis the season to dress up
Ships before Thanksgiving.
Madras plaid in red, blue, green and white, plus weathered navy chambray with red poppies on the yoke. Pre-order now and it lands in time for the Thanksgiving table.
20% off with code TIMELESS
New: the Holiday Halftime Dress →
Fall 2026 · High Desert
Our signature fall collection
Western elegance in desert tones.
Weathered navy chambray with true robin's-egg turquoise, full-length sleeves and expanded embroidered cuffs.
20% off with code TIMELESS
New · Spirit Dress×Sharp Cactus Co.
Your mahjong night just got a dress code
Only at Spirit Dress.
Raised, 3-D embroidered Joker tiles in hot pink and tangerine, scattered front and back across our white Tailgater, with a cuff of blooms for the flower tiles. Made with Becky Sharp of Sharp Cactus Co.
$102$81.60 with code JOKER
Spring 2027 · Pre-Order
Bluebonnet season is coming
Ships late January.
Our bluebonnet embroidery, new this year on sky blue chambray and lightweight white denim, in the Midi, the Halftime Dress and the Cowgirl+ Blouse.
20% off with code TIMELESS
New · Spirit Dress×Sharp Cactus Co.
Prickly pear season, all year long
Only at Spirit Dress.
Embroidered prickly pear cactus crowned in hot pink blooms across the yoke of a cream cotton Halftime, and a cuff of hot pink armadillos around each sleeve. Made with Becky Sharp of Sharp Cactus Co.
$98$78.40 with code TIMELESS
Las Vegas · December 3–12
Rodeo week, dressed up
The NFR Edit is here.
Our most polished cowgirl blouses, tailgaters and dresses, pulled together for ten nights of rodeo, dinners on the Strip and everything in between.
In stock or shipping by Thanksgiving
Thank you for shopping small
Truly, it matters.
I was born in Marfa, raised in Austin, and I’m a Texan through and through. I created Spirit Dress for Texas women — all Texas women — with a focus on breathable fabrics, comfortable fits, and the kind of timeless Western charm that feels just as right at a tailgate as it does at dinner.
For more than a decade, Spirit Dress has been a true small business, and I’ve handled nearly every part of it myself — designing the clothes, marketing them, answering customer emails, keeping the books, and, more often than not, packing the order that arrives on your doorstep. And somehow, this little Texas company keeps growing. For the past two years, Spirit Dress has been named to the Longhorn 100, which recognizes the 100 fastest-growing businesses owned or led by University of Texas alumni.
- 5thGeneration Texan
- 3rdGeneration Longhorn
- 2×Longhorn 100 winner
I’m incredibly proud of what Spirit Dress has become, but even more grateful for the women who have made it possible. Every order, every kind note, every time you wear a Spirit Dress and tell a friend about us — it matters more than you probably know.
Thank you, truly, for supporting my small business and allowing me to keep doing what I love.
~Mercer
From our customers
Worn, loved, and worn again.
I have ordered over 8 different blouses from Spirit Dress. I have worn each one multiple times and get numerous compliments each time I wear them.
Such a cute and comfortable dress. The embroidery is extremely well done and it looks so expensive. Will absolutely be buying from this shop again.
Adorable dress + even better customer service. Wonderful experience from start to finish. Got so many compliments on it on the Boulevard.
This blouse is well made and fits perfectly. After washing, the fabric did not fade and does not require ironing. I will buy more.
I own about 8 pieces from this retailer and the quality is consistently perfect.
This is my 6th blouse from Mercer! I love them all and have gotten several compliments on them. Easy to wear and comfortable!
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