pre-orders suggested
If you're new to Spirit Dress, please be advised that we are a very small, home-based business. No big warehouses here. The vast majority of our sales are through pre-orders and most items sell-out during the pre-ordering phase. If you see something you like, pre-order it today! We have thousands of happy customers (see reviews below) and promise it will be worth the wait! ~Mercer, Spirit Dress Head Momcho
Fourth of July
Hi, ladies! There are more Fourth of July items coming the end of the month. These will ship in time for the Fourth! There are a few items still available out of the first shipment (in-stock now), which you'll find by scrolling down just a bit. Thanks! ~Mercer
THANK YOU FOR SHOPPING SMALL
Spirit Dress is a small business in every sense of the term. Just one mom (and her valiant assistant) handle ever aspect - from product development to marketing to order fulfillment to accounting to customer service. So when you shop with us, we notice. It's a true labor of love and I hope you know how much we appreciate every single one of you today and every day.
~Mercer
Pictured on a cliff in southern Sweden: Me with my son, who is not my assistant, to be clear. He's actually no help at all, if I'm being perfectly honest, but he is adorable. ;)
about spirit dress
We like to call our style Modern Folk — a celebration of sewing traditions, heritage textiles, and the art of dressing with meaning. At Spirit Dress, we draw inspiration from around the globe, honoring bold floral embroidery traditions from Central America to Eastern Europe. Think of it as a modern twist on the smocking of the Deep South (once reserved for children) and the delicate ruffles of French peasant dress. Our pieces nod to the classic bishop silhouette, reimagined through a distinctly Southern lens — where dressing up is both a ritual and a joy.
We work exclusively in 100% cotton, favoring heirloom textiles like gingham, seersucker, and ticking stripe. These are the fabrics of everyday American history — humble, hardy, and timeless. But we don’t stop at nostalgia. At Spirit Dress, we stitch in a modern spirit: playful, polished, and just a little bit rebellious. Looking for a deep V-cut? We’ve got you covered. Or rather… not so covered. Wink.
And yes — around here, we do dress up for college football. In the South, game day is a runway, and our girls show up in school colors, full skirts, ruffled collars, and cowboy boots. Hoodies and T-shirts? Bless your heart. Dressing to the nines isn’t optional — it’s tradition.
But don’t think we stop there. Spirit Dress is no longer just a gameday brand. We offer year-round seasonal collections and specialty pieces for all your favorite American holidays — from Valentine’s Day to Easter, St. Patrick’s Day to the Fourth of July, and yes ma’am, Christmas too. Whether you're tailgating, toasting, or trimming the tree, Spirit Dress has you looking festive and fabulous every step of the way.