Game Day 2026
Find Your Colors
Game day is a runway. Shop your school.
GAME DAY COLLECTION 2026
Game Day 2026
Your colors, every Saturday.
Halftime dresses and Tailgater, Cowgirl and Hummingbird blouses in natural fabrics, with embroidery in your school’s colors. Most of it is in stock and ships now.
Shop what ships nowFind your colors20% off with code GAMEDAY
Shop by school colors
Find your colors
Game day is a runway. Shop your school.
A note from Mercer
Dressed for a Texas fall Saturday.
Every piece here is made for the way game day actually goes: hot in the afternoon, cooler by the fourth quarter, and on your feet from tailgate to the final whistle.
That’s why we use natural fabrics that breathe, cuts with room to move, and embroidery in your school’s colors. Halftime styles run true to size, so order your usual.
There are plenty of Saturdays left this season. Pick your colors and I’ll get it out the door.
— Mercer Black, founder
Starting 10/22
Arriving this week
A few favorites start shipping 10/22. The ship date is in the product name.
For your school
Custom orders
Raising money for a school or club? We make custom pieces at 50% off retail.
How custom orders workThe 2026 collection
